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About Alice, TX

Alice has long been recognized as the "Birthplace of Tejano Music", dating back to the mid-1940s, when Armando Marroquin, Sr., of Alice and partner Paco Betancourt of San Benito launched what was to be the first home-based recording company to record Tejano artists exclusively. Ideal Records, which was based in Alice, under the direction of Marroquin became the perfect vehicle for Tejano groups and artists to get their music to the public. Marroquin, who also owned and operated a jukebox company, ensured that Ideal recordings would be distributed throughout South Texas. The songs recorded, which were contributed by Tejano and Mexican composers, became very popular through jukeboxes placed in restaurants, cantinas, or other establishments that would have them, and the then-scarce Spanish-language radio programs. In addition to Ideal, Alice was the home of Freddie Records and Hacienda Records, which were dominant players in Tejano music in the 1970s and 1980s.