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The public discovery of gold in 1874 by the Black Hills Expedition, led by George Armstrong Custer, brought a mass influx of European-American miners and eventual settlers into this region of the Dakota Territory. Rapid City was founded in 1876 by a group of unsuccessful miners trying to create other chances; they promoted their new city as the "Gateway to the Black Hills"; it was originally known as "Hay Camp." The "Gateway" nickname is shared by neighboring Box Elder. In February 1876 John Richard Brennan and Samuel Scott, with a small group of men, laid out the site of the present Rapid City. It was eventually named for the spring-fed Rapid Creek that flows through it. The land speculators measured off a square mile and designated the six blocks in the center as a business section.